A site receives traffic (visitors) through various sources and search engines are the number one and the most important source of traffic to your site.
To obtain relevant traffic, your site has to be ranked on top positions in the Search Engine Result Pages (SERP’s). Getting a top ranking is not a simple task especially when there are too many competitors competing for the same keywords.
Search Engine Optimization is the process of optimizing your site that will result in high volume of traffic to a website from search engines via SERP’s.
SEO is divided into 2 parts, On-page optimization and Off-page optimization.
On-page optimization includes the following steps.
1. Site Structure Analysis
The structure of your site plays a significant role in getting your site ranked on the SERP’s.
The technology used to design your site, the navigation system of your site, the url’s of each page etc are all part of site structure analysis and they need to be done correctly.
There are many ways to design a website, but a site needs to be designed keeping the search engines in mind, search engines should find it easy to crawl your site and retrieve information regarding your service / product.
2. Keyword Analysis
The next big task is to select the right keywords that will drive traffic to your site. While selecting keywords the following points needs to be taken into consideration.
- Select keywords that are relevant to the content of your site.
- Check whether the keyword has a good search volume on the internet. What I mean is whether people are using that keyword to search for the product/service/information displayed on your site?
- Do not pick up keywords that are very competitive, look out for ones that have low competition and a decent search volume.
Good keyword selection will help you stay focused while optimizing your site for higher search volumes.
3. Meta Tag Optimization
Meta Tags are HTML or XHTML elements used to provide structured meta data about a web page. These tags are placed in the head section of an HTML document. These tags are used to specify page title, page description and target keywords of that page.
Meta tags are used extensively to optimize the web pages to acquire rankings on search engines.
4. Content Optimization
Finally the content of your site; the most important part of your On-page optimization process. Use targeted keywords to write your site content, and give them maximum exposure on your site.
Off-page optimization is basically acquiring link to your site from other sites to increase the popularity of your site.
*All articles in this blog is written by Saju Joseph. Please do not use without permission
