Google Analytic gives detailed information about your site visitors. Understanding the nature of your visitors enables you to maximize your reach and increase your online business. These are some of the important data you will see on your Google Analytic dashboard; all this data gives you crucial information about your visitors and if you spend sufficient time studying it you will reach great heights in your online marketing efforts.
1. No. of Visits / Visitors
Google Analytics records both visits and visitors on your site. Visits stand for the number of individual hits initiated by all the visitors to your site. This data helps you keep a track of the progress you are making in attracting visitors to your site. You can see it in a graphical view as shown in the above picture.
2. No. of Page views
A page view or known as page impression is a request to load a single page of an Internet site. Internet page request will occur when a web surfer clicks on a link on another web page pointing to your page, this could be due to an Ad or a Search Engine result page link. An easy explanation of Pageview is the total number of times any page is viewed. For eg, if a visitor lands on page X, goes to page Y, and then back to page X, that is counted as 3 page views because there were 3 page loads.
3. Traffic Sources
This data gives you the Source through which a visitor reached your site, there are many channels through which a visitor can come to your site as I had mentioned in my earlier article on “Promoting your site on the Internet!”. The main source of traffic being Search engines as they cover a wide range of audience.
4. Map Overlay
This is my most favorite section, it gives a diagrammatical view of the location from where visitors visited my site. It can be broken into Country, Territory and City. This data helps me gain a better perspective about which region I need to focus more on while promoting my site.
5. Time spent on the site
This data reveals how much time a visitor spent on my site.
6. Top Landing pages
Landing page is the page that appears when a potential customer clicks on an Ad or a search Engine result link.
7. Top Exit pages
Exit page is the page from where a visitor leaves your site. It can be interpreted as a page where viewers didn’t find what they were looking for and so went elsewhere. It is important to study exit pages to determine how you can improve your website and make it more interesting to your readers.
8. Search Engines
Gives me the breakup of which search engine gave me the highest and the lowest traffic.
9. Keyword typed in search engine
Keyword is an inquiry expressed in the form of a word or wordsthat your visitor inputs into the Search engine inorder to gain desired results. This is a very crucial data used while targeting Search engines for drawing traffic to your site. It is imperative that you study keywords that give you traffic.
