This is the most important task while deciding to start a website focused on making money using Google Adsense program.
I have observed many people write about their personal experiences and day to day activities on their blog and then put up Google Ads alongside their post and expect good earnings through them. I can understand that you do this if you are a certain celebrity and have thousands of fans across the globe fascinated to know what you are up to. But the fact is that our personal blog only attract our friends and colleagues and does not cater to a mass population.
The real trick of making money using Google Adsense is to maximize the number of readers (visitors) to your site outside your friend list.
You can draw visitors to your site through many channels; obviously your friends will be the first to visit your site, but they are just limited numbers. Your main focus should be to attract visitors through Search engines like google, yahoo etc. If you look at the graph below, you will notice that my site receives maximum traffic from Search engines and very less from direct and referring sites.
Traffic Source Report
The traffic received through Search engines are people whom I do not know personally but they visited my site because it provided some useful information that they were looking for on a search engine. Probably, my site must have appeared on the results page for a particular keyword.
Choosing a theme basically means choosing keywords (words that describe your theme)
Here is what you need to know while choosing keywords for your Adsense site which will work as a magnet to get traffic from Search engines.
Find Popular & Low Competition Keywords
You can use Google Keywords Tool to give you the search volume for any keyword/s. Search volume is the number of times a keyword was searched from around the globe.
Using the above tool you can search for Popular & Low competition keywords.
What do I mean by Popular Keywords?
You may find a certain keyword (theme) appealing but if that keyword is not used by others on search engines, then it will not generate any traffic for your site.
Look out for keywords that have good number of search volume. Starting a Site with keywords having a certain amount of search volume, assures you that there is a bunch of live audience who will definitely visit your site to read the information you put up.
While selecting keywords also record all related keywords and use them while writing content for your site.
What are Low Competition Keywords?
Getting your site ranked on top position for your relevant keyword in a search engine is not an easy task. It may take days, months and sometimes years to get there, and all this depends on your Competition.
A keyword that is popular and also very competitive, will take a considerable amout of time to generate results. For instance, take the keyword “home remedy for hair fall”, there are 14,400,000 results for that one keyword. Though it is popular keyword, yet because of the competition it will cost you to wait for a long time to rank on the top list of the search engines for that keyword.
A keyword with a low competition will not take much time to rank in top position and generate the desired traffic.
Hope this article has helped you with some more insight on making money on the internet using Google Adsense program. Do post in your comments and queries, I’ll be happy to answer them.
{ 2 comments… read them below or add one }
You’re actually suggesting the use of low competition keywords over the high search volume kwds?
Yes.